Asmodee, the tabletop gaming company most famous for buying brands and imprints, looks to be launching a new studio – Office Dog.
While there has been no official announcement, Luke Peterschmidt, who left his creative director position at AEG in March, has been chatting about his involvement with the project on Twitter and on the Meeple Syrup Show.
Peterschmidt will launch and run the studio for Asmodee North America. Asmodee NA filed for a trademark for Office Dog on May 2.
But why is Asmodee changing up their model of purchasing?
In a episode of the Meeple Syrup Show, Peterschmidt said the studio will help fill a gap at Asmodee by providing a place for specific product needs to be met, whether that is a opportunity for licenced properties they already own or other projects they need that can’t be made in the independent studio system.
He admits that the brand will take a backseat to the product.
There is an expectation that the new studio will provide a better conduit for game designers interested in working with Asmodee.
Office Dog will also not have in-house designers or development like many of the other Asmodee studios.
Peterschmidt is already hiring for the studio and looking at pitches for new games.