German game publisher Amigo has launched a campaign on the German advertising crowdsourcing platform SpotRocker.
The SpotRocker site provides brands access to crowd-created advertising that can be used for market tests, product launches or brand awareness.
For the Amigo campaign, creators can upload up to three self-produced commercials in the hopes of winning some of the almost $19,000 prize money.
“We are looking for entertaining spots that authentically and surprisingly make it clear that games are available always and everywhere,” the company said in a German press release.